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Wix eCommerce Website Builder – Customizing Your Storefront

Wix eCommerce Website Builder – Customizing Your Storefront

You might want to take a look at this awesome video Wix has put together for their Wix Editor before we delve deeper.

Well you will need to make close to zero customizations, maybe tweak the colors to appeal to your brand if you choose to go for a template there is a chance.

However, let’s have a look on a fundamental layout what can be done if you don’t want to use a template that is premade.

For the given example we will make use of the One Page Layout and add Wix Store to it.

After adding Wix store through the Apps menu your eCommerce store will most likely look like that.

Assuming you determine to build it from “scratch”.

Now towards the most aspect that is important of.

The drag and drop editor and also the power to dynamically change components of your design by simply simply clicking the element on the template.

In the side that is left your primary “Action Bar” which you can add and customize certain components of your store.

The element that is first of Action Bar

Enables you to edit the aspects that are following

  • Your internet site menu
  • Members Page
  • Store Pages

We are going to only focus on the eCommerce side of the editor since we are discussing the best eCommerce website builders.

In this instance, if you click on Store Pages you’ll be able to to customize your; Product Page, Cart Page and many thanks page.

After you customize your store pages it is time to give your store your own personal touch.

The Second component of the Action Bar

Allows you to select the pitch-perfect background that may resonate using the products you are selling.

It’s important to choose the right background for your eCommerce store and website as a whole.

Since it will reflect your brand!

Wix gives you a huge array of backdrop images for you to pick from along with videos.

Which will make your store look professional and elegant!

Therefore trustworthy to customers that are potential.

The third section of the Action Bar allows you:

To add a tone of design features to your store and exactly make it as you would like!

As you care able to see through the add section you could add various design aspects.

Additionally, you can add other website elements like a blog as an example.

Although you will be able to add the following eCommerce store functionalities if you hover over the store category:

  • Grid Product Gallery
  • Slider Product Gallery
  • Product Widget(Which allows you to feature a product that is certain products on top or below the gallery)
  • Add A Shopping Cart Application
  • Incorporate Add to Cart buttons
  • Other additional applications (Live Chat, Forms, etc.)

Each aspect you insert in your store you can easily freely move it on the template and exactly add it as you prefer!

Thus which makes it a good option in mind if you want to build an eCommerce store exactly as you have it.

The fourth element of the Action Bar

Is the Wix App Market.

To purchase additional eCommerce solutions to integrate in your eShop to supercharge it much more!

I am going to skip the next two elements since they are kinda irrelevant to eCommerce.

The fifth element is your upload manager where you are able to manage your uploads as well as the sixth will there be because I became dumb enough to add a blog section as well. ??

The Sixth and most Important Element

Could be the command center of the eCommerce store from here it is possible to:

  • Manage your orders, add products and more
  • Store Pages
  • Adding Store Elements

Basically, from this tab alone you can easily manage most of the aspects we mentioned in the sections that are previous.

You might ask why I didn’t show this from the begging and start to become finished with Wix.

Because, i desired to exhibit you a full breakdown of the Wix Editor as well, to have a significantly better understanding of simple tips to expand it even more!

And therefore concludes the overview of the editor, even though you shall have to save money than an hour or two in order to become knowledgeable about it.

Wix eCommerce Website Builder Advantages

The Wix Editor has so many advantages that are creative!

Let’s get rolling.

The Editor:

The edits you will be making on the storefront directly reflect the overall design of your storefront, therefore you’ll never be in the dark with regards to making the right edits!

It’s ideal for amateurs that want to begin selling in just a few minutes with the use of Wix ADI to construct their store.

Wix wants one to build a brand name and that’s why the majority of its features are targeted on designing the eCommerce store that is perfect.

There is no-one to argue that Wix has some of the most appealing designs and templates available that is a significant advantage if you should be trying to find an expert glance at a cost that is low.

Outside the editor:

Multilingual support is a huge aspect in contrast to many other eCommerce website builders.

That allows one to translate all of your website into a language that is different reach even more people.

And much more people means increased sales!

Wix eCommerce Website Builder Cons

Almost all of the major cons of Wix eCommerce website builder are now actually away from builder.

For instance, limited marketing automation features and integrations ensure it is a less appealing choice for a practiced eCommerce professional.

5. X-Cart – An under-one-umbrella eCommerce solution provider

X-Cart eCommerce Builder Overview

X-Cart is the oldest PHP eCommerce solution provider out there – its history begins back in 2001, during the very origins of online sales (when eCommerce as a phenomenon just started initially to evolve).

However, this platform can’t be called old or outdated, we’ve checked it out. To the contrary, it’s fast and progressive and possesses every tool & feature that a contemporary online shop might need.

X-Cart happens to be a fantastic blend of contrasts: it’s complex yet resource efficient, it is customizable and upgradeable yet stable, it’s easy-to-maintain yet gives an admin full control.

What distinguishes X-Cart among other eCommerce solutions is the fact that it comes down with all the full variety of services from the comfort of its developers.

They will have in-house support that is technical 24/7, btw), developers and designers, provide their very own hosting, and SEO audit and optimization.

This solution suits small, medium, and enterprise-level corporations and that can satisfy the needs of retail, B2B, international and multi-channel sales, marketplaces and sites that are wordPress-based.

X-Cart eCommerce Website Builder – Themes

When you look at the X-Cart built-in App Store, it is possible to choose among over 80 free and paid themes – all gorgeous and 100% responsive, this means your store will appear and work equally good on any device, be it desktop, tablet or smaller smart phone.

Individuals who have certain technical skills may also develop their particular website theme as X-Cart is an code platform that is open.

Every graphic template was fashioned with customer needs and preferences in mind.

What’s more, most of the themes are lightweight, which leaves extra resources for more people to your website. More visitors + attractive interface = higher conversion rates.

X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the process of choosing your chosen.

As is, which would be great, or customize it, which can make your store even more buyer-friendly after you select the theme that suits your business needs, you may leave it.

X-Cart eCommerce Website Builder – Customizing Your Storefront

Okay, now you can start customizing it to mirror your brand’s uniqueness that you’ve found your theme of choice. X-Cart offers a handy template and layout editor when you look at the webmaster mode.

You can easily drag and drop layout blocks or edit texts right on the storefront as well as switch layouts and add or remove blocks there.

Additionally, it is possible to develop a new template from scratch or edit any ready theme files within the admin backend but that will require certain coding skills.

X-Cart also provides design that is on-demand services, either predicated on a template which you chose or completely from scratch. Considering the fact that X-Cart’s open-source, you can just draw exacltly what the site should look like and X-Cart designers will code it.

X-Cart’s Pros

X-Cart gives the admin control over the website that is whole the admin backend is when you handle your store. It’s choke-full of numerous tools for administration, yet the interface is intuitive, so overall, it’s simple to use.

As an effective business that is online, one of the main priorities ought to be your clients’ comfort visiting your site and purchasing from you. To achieve this, X-Cart offers an interface that is intuitive simple and clean-looking storefront and a variety of checkout options, languages, currencies, etc.


Being an open-source software, X-Cart is highly customizable. Also, the basic functionality can be extended with 1000+ plug-ins into the built-in App Store – exactly like you install games and apps in your Android or iOS device.

Cost of ownership:

X-Cart’s enterprise-level package seems fairly cheaper than most solutions that are alike considering that you only pay money for the software once vs. once a year, which other companies, like Shopify or BigCommerce, offer.

The big best website builder advantage is zero transaction fees. You won’t have to share your revenue – profit!

X-Cart’s Cons

In terms of usability and cost of Enterprise plan, X-Cart is a solution that is rather choosable.

Its pricing starts from the Free edition and ends with $5,995 for a lifetime license. Mind you, it is not the total cost, you’ll still need to host it somewhere.

Hosting might also run you quite a doubloons that are few. X-Cart is a complex software program and most likely won’t work properly on cheap shared hosting.

However, X-Cart offers their own hosting service starting from $30 every month. The thing that is good, for the price you receive round-the-clock support, fully-managed VPS hosting in addition to the servers trimmed specifically for X-Cart. So that you will such as the speed of one’s site.

The option that is free fully functional and has now all the necessary features, i.e. it is not a demo, it is possible to totally sell your products or services along with it. However, its functionality is somewhat limited, particularly in terms of marketing and SEO tools.

Although X-Cart is open-source and customizable, you will require coding that is certain to tweak its functionality. Design – not so much aided by the webmaster mode.

So to sum up, X-Cart’s cons are:

  • Limited features into the Free edition.
  • The need to locate a hosting that is good opt-in for their services.
  • Requirement for programming skills should you want to add custom functionality.


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