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17 /
Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

Whilst the name recommends, this website post defines our knowledge about GoDaddy Website Builder (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the on-site Search Engine Optimization of a customer. Its function isn’t to harm GoDaddy’s reputation but alternatively to aid small enterprises recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) that is right for achieving the salient online existence this is certainly therefore vital for small businesses’ survival in this extremely competitive age.

As always, during our initial analysis of our client’s situation, we made a listing of conditions that needed action. Among others, the robots.txt file was not configured properly, there were two versions of the true webpage plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Google+ Local listing had been embedded, etc.

We knew that the website had been hosted on GoDaddy’s site Builder, which we’d no knowledge about, so our idea would be to attempt to perform the optimizations onto it of course unsuccessful – move the internet site to WordPress and regular web hosting.

Everything we learned is the fact that while being the cheapest means to host an online site on GoDaddy (rendering it an incredibly cheap choice altogether), the internet site Builder didn’t enable you to perform almost any action that a typical hosting will allow one to. GoDaddy promote their device whilst the option that is best because of their non-technical customers – a very easy tool with 100per cent hassle-free setup and upkeep to give your enterprise with a cushty fundamental internet site.

This will be true (the “comfortable fundamental website” component is argued), nevertheless it is actually just what a WordPress website hosted with regular web web hosting services provides you with, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all business that is small – don’t get intimidated by exactly exactly just how “technically demanding” it really is to create a WordPress website and “undersell” your internet existence to a web page Builder site. Also if it’s a little little more complex to put together and keep a WordPress website, even although you need to spend somebody a couple of hundred bucks to take action (that will be a totally affordable cost for the task), it really is worth every penny in the end. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also when it comes to many modest consumers.

Probably the most shocking component about GoDaddy site Builder is you don’t have usage of the FTP additionally the database. You are able to imagine the restricted abilities that derive from this kind of limitation. As an example, and even though there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), these are generally unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines website builders experts for people but unfortuitously they responded that this isn’t one thing they support. The client rep stated straight that the objective of GoDaddy site Builder would be to assist fundamental users produce a fundamental web site – something such as a company card. So anything “too advanced” will be impractical to implement – same applies to our recommendations to 301 redirect among the house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you are able to nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to implement Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” characteristic simply gets stripped down, rendering the code invalid – the other characteristics remain intact though)

Our Suggestion

Everything we recommended to your customer would be to migrate their GoDaddy site Builder built internet site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The key concern he previously had been that keeping their web site will end up very difficult he would have to learn how to deal with WordPress for him because. We made a decision to provide him a free assessment to get their means around WordPress that will be by no means even more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. In that way you can expect to fully be able to use Search Engine Optimization recommendations with no limits.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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